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Category Archive

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The Lucky Shirt: What Superstition in Sport Teaches Us About Winning Teams


Half of all football fans have a match-day ritual. The higher up the game you...

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Attitude Is Contagious: What Brentford’s 2002 Play-Off Final Taught Me About Team CultureAttitude Is Contagious: What Brentford’s 2002 Play-Off Final Taught Me About Team Culture


Attitude Is Contagious Brentford, May 2002. The Millennium Stadium in Cardiff, more than forty-two thousand...

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The Sentence That Saved a Season: West Ham, the Great Escape, and the Psychology of Winning Teams


The Team Meeting A West Ham United matchday programme from 2007 found its way back...

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Why We Choke


And how athletes, leaders – and even speakers – can hold their nerve Roberto Forzoni ...

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A Fresh Start for 2026: Why Energy Comes from Meaning, Not Motivation


Every January arrives with the same familiar promises. Fresh starts.New targets.New strategies.New slide decks. And...

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Speaking. Image of Andy Murray.

Murray takes first hesitant steps and is quickly back into his stride – The Times


On the court on which he has left the contents of his stomach and played...

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Roberto Forzoni Performance Psychology & Sport Psychology 2017

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